Pinterest Business guide for beginners to follow

It’s time to intensify your social media strategy and begin using Pinterest for business!

Why? Because this substantially un-tapped social resource might be the right place for you to showcase your brand and business to an engaged, niche marketplace that’s able to spend.

There are over 200 million monthly Pinterest users worldwide, all seeking and sharing helpful, inspiring ideas on the platform.

Using Pinterest for business is ideal for showcasing products and services as Pinterest often acts as an information resource for therefore many users preparing to form a sale.

With 40% of Pinterest users having a household income of $100k+, there’s an enormous audience with a robust spending power just waiting to be introduced to your business!

Ready to get started? Here’s the way to use Pinterest for business:

Why use Pinterest for Business?

pinterest business

Pinterest is a social network where people can find inspiration and concepts for his or her interests and hobbies.

Every idea is represented by a Pin, which is a picture that’s searched and saved by Pinterest users. Pins also can link back to websites, which is why Pinterest is great for driving traffic and sales.

And most significantly for businesses, Pins help people find more information on products they’re looking to shop for.

When using Pinterest for business, you ought to always include a link to your website with each pin – this might be a blog post, a web store, or a corporate website.

When comparing Pinterest to Instagram, the power to simply add links is what sets Pinterest aside from Instagram as a strong marketing strategy.

Adding links to pins makes it super-easy for a Pinterest user to seek out out more about the Pin that has caught their eye, and potentially continue to form a sale.

Pinterest drives 3.8 times more sales than other platforms and 87% of Pinners have purchased a product due to Pinterest.

But with 200 million monthly users, Pinterest might not be a social media power-house if you compare it to Facebook and Instagram audiences. That’s why it’s important to require a glance at who is using Pinterest, and if this group matches your business’ target audience!

So let’s start by taking a better of check out Pinterest’s audience:

Half of all U.S. millennials use Pinterest monthly, and of its global audience, 66% is female aged 25-54.

The biggest interest areas on Pinterest ranges from fashion, food, auto, interiors, and travel, so there are touch-points for an enormous sort of users.

When it involves spending power, a recent survey by Pinterest found that 93% of Pinners use Pinterest to plan purchases, and 40% of Pinners have a household income of $100k+.

For businesses, that’s an enormous amount of users ready, willing, and ready to spend supported what they discover on Pinterest.

If your audience is on Pinterest and you haven’t tapped into it as a part of your business strategy, you’ll be missing out on the prospect to succeed in potential new customers whenever they log on!

How to set up Pinterest business profile?

Ready to start Pinning? We’re getting to take you thru all the steps to urge you found out together with your Pinterest for Business profile!

#1: the way to Create a Pinterest for Business Profile

If you’ve already found out a Pinterest personal profile, skip on to step #2 to seek out out the way to convert your personal account to a business profile.

To create a fresh Pinterest for Business profile, just follow these steps:

If you’ve got a private profile, you would like to sign off of it before you’ll create a replacement account. to try to do this from the Pinterest desktop app, click on the three dots on the highest right-hand corner of the screen and choose ‘Log out’.

Next, attend Pinterest for Business and click on Join as a Business”.

Fill out details about your business and therefore the one that will manage the account. Once that’s complete, just read and accept Pinterest’s Terms of Service and click on Create Account.

#2: the way to Convert Your Personal Account to a Pinterest for Business Profile

If you have already got a private account and need to form the move to a Pinterest for Business account, making the switch is easy! First, log in to your profile.

Next, click on the three dots symbol on the highest right-hand corner of your screen and choose “Upgrade your account”. you’ll also follow this link to convert to a Pinterest for Business account.
You’ll get to fill out the information about your business and who is going to be managing your account, and once you’ve completed the shape, just click “Done”.

Once you’ve completed these steps, you’ll now see all the Pinterest for Business profile features like Pinterest Analytics and Pinterest Ads!

Connect the Pinterest account with later account

Did you recognize that Later is now a politician Pinterest Marketing Partner? meaning you’ll manage and schedule all of your Pinterest posts through the Later app!

Setting up your Pinterest scheduling with Later can help prevent time, and keep your visual content looking beautiful and consistent. Once you’ve connected your Pinterest account, you’ll begin scheduling, measuring, and optimizing your Pins!

Here’s the way to connect your Pinterest account to the Later platform:

Select Pinterest and enter your login information to finish the connection.

Note: if you’ve got multiple Groups in your Later account, confirm that you’re within the right Group before connecting your Pinterest account!
Once you’re within the right Group, click the + symbol at the highest of your calendar.

Then you would like to pick “Pinterest” from the list of options. If you’re not already logged into Pinterest, it’s going to ask you to log in first before connecting your profile.

And that’s it! Two simple steps and you’ll start scheduling and automatically posting your brand’s Pins to Pinterest with Later.

Getting Started with Pinterest for Business: the fundamentals

Anyone who’s dabbled in Pinterest will know that it’s highly addictive! you’ll go from Pinning an image of a dreamy villa in Tuscany to organizing a 3-week trip to Italy, complete with packing hacks, outfit plans, eating out guides, and Italian lingo cheat-sheets.

Pinterest’s winning formula for getting users to spend hours on the app is right down to four key features: Pinterest’s search, feed, pins, and boards.

We’ll chat about all successively so you’ll get your bearings around the platform and begin creating some great content that matches in!

Pinterest Search

pinterest search

Instead of thinking of Pinterest as a social network, consider it as an inquiry engine for images.

For example, a Pinterest user could look for “black leather sandals” and thousands of Pins from fashion brands, online retailers, influencers, fashion magazines, and other Pinterest users will show up.

If you’re a shoe brand, you’ll want to form sure that your images will appear during this search. We’ll chat more about the way to do that within the ‘Write Search-Friendly Captions for Your Pins’ section during this post.

But for Pinterest users, the Search function is that the initiative to finding more information about your interests, and therefore the products you’re looking to shop for.

Similar to a Google search, once a user types an inquiry term within the Search bar, Pinterest dishes up the simplest results for that keyword. However you don’t get to ‘go to subsequent page’ like Google’s search results — instead, just keep scrolling until you run out of relevant Pins.

Pinterest also will help narrow your search by adding suggest keywords and topic areas along the highest of your search results. For our example of “black leather sandals”, the suggested topics were “summer”, “high heels”, “flats” and everyone you’ve got to try to do is click on the suggestion that’s relevant to you, and therefore the results will refresh to incorporate that search term.

Following, Home & Explore: Pinterest Feed

Pinterest is all about finding new inspiration and concepts on the topics that interest you. That’s why Pinterest has created three feeds that you simply can use to browse Pins and find the inspiration you’re looking for!

#1: the house Feed

pinterest business

First, the “home” feed. Your Pinterest home feed may be a collection of Pins saved by the people, topics, and boards you select to follow.

Your Pinterest home feed also includes Pins inspired by your boards or your recent activity to assist you discover similar Pins you would possibly like.

Your home feed is additionally completely personalized to your existing tastes and behaviors. this suggests the longer you spend Pinning and following new accounts,

the more your home feed will show you. it’ll be filled with content that specifically suits you and your interests!

Just click on the “Home” button within the navigation bar on the highest of the screen from Pinterest for desktop, or on the P symbol on rock bottom left-hand corner of your Pintere.

2: The Explore Feed

Similar to the Explore page on Instagram, this page is where Pinterest users get inspiration on the trending topics and hottest Pins on Pinterest.

Just tap on the compass icon on the rock bottom of your app screen, or within the top right-hand corner of the desktop version.

Because the Explore feed is about showcasing the new trends on Pinterest the Pin results change regularly and aim to possess people to come more regularly to ascertain what’s new on the platform.

#3: the subsequent Feed

You can also ‘follow’ accounts, topics, and boards on Pinterest. to ascertain new posts from the accounts you follow, just tap on the “Following” tab on the navigation bar on the highest of the desktop version of Pinterest, or on the “Following” icon on the rock bottom of your app.

This page also appears in chronological order so you’ll continue with any new posts by accounts and boards that you simply follow.

Boards:

pinterest business

Pinterest Boards are where you save your Pins. As a brand or business, having a set of boards to arrange and categorize your Pins so your followers can easily search, find, and follow the boards that interest them.
For example, if you were a travel company, you’ll want to make boards for the key destination that you simply serve or dedicate a board just to travel trips.

Being able to make these ‘topic areas’ together with your boards may be a very easy thanks to help your audience find the knowledge they need , and encourage them to browse your other boards for more information.

Pins:

The world of Pinterest revolves around high-quality images called Pins. you’ll create a pin without linking to an internet site , but it’s strongly recommended that you simply link it back to your website if you’re using Pinterest for business.

Every Pin can link back to the web site it had been sourced from, like a web store, magazine, blog or company website. For that reason, having eye-catching Pins with informative captions is that the best thanks to generate a robust following for your business on Pinterest!

It’s also important to gather and save Pins from other users on Pinterest and websites that you’re browsing to actually create a robust , Pinterest media library.

This will not only help your followers and viewers find even more Pins that interest them, but it’s how to showcase your business as an authority in your sector, and you’ll so become a go-to resource for inspiration and information!

Here’s the way to start posting Pins on Pinterest:

pinterest business

#1: Save a Pin You’ve Found on the Pinterest App
To collect and save all the Pins you discover interesting on Pinterest, just follow these steps:

  • Hover over the Pin you’d wish to save. you’ll also click the Pin if you would like to ascertain more details, just like the caption and related Pins.

Click the down arrow to open a menu listing all of your boards (for more information on creating and managing your boards, jump to the

present section – “Create a gorgeous Pinterest Aesthetic”).
Choose the board you would like to save lots of the Pin to, and you’re done!

If you’re browsing the web and you’ve spotted a picture you’d wish to save to your Pinterest board, here’s the way to do it:

Start by downloading the Pinterest browser button. This Pinterest browser button helps you easily create Pins from the pictures you discover online.

When you find a picture you’d wish to save as a Pin, click the browser button (the P) on your browser’s toolbar. otherwise, you can press the “Pin” button that pops up over the pictures once you hover over it.

Once you decide on the “Pin” button, an inventory of images from the web site will appear. From this list, select the image you’d wish to create a Pin of from the image list and click on Save. Add or edit the outline then pick the board you would like to save lots of to.

It’s important to notice that your customers could already be saving images from your website to their Pinterest, too!

pinterest business

#3: Create a Pin Using a picture Saved on Your Computer

  • To create a Pin from images on your computer, follow these steps:
  • Select “Choose Image” and find the file on your computer
  • Pick a board for your Pin and add an outline
  • Click Save

If you’ve connected your Pinterest account to Later, you’ll schedule posts to automatically Pin to your profile!

Here’s the way to schedule your Pins with Later:

  • From your calendar page, select your Pinterest profile.
  • Drag and drop a picture from your Media Library onto your content calendar to schedule it at the date and time of your choice.

Important: Your board settings must be set to “Public” so as to schedule your Pin thereto board. When scheduling your Pin, you’ll search your boards by name, or just scroll through an inventory of your boards

  • Crop your photo, enter your caption, and add a link.
  • Finally, adjust the scheduled time if needed, and hit Save to schedule your Pin!

Reaching Your Business Goals With Pinterest

Ready to start building your business and reaching your audience with Pinterest?

We bet you are! to assist you get you started, we’ve created an inventory of 9 tips you’ll use to grow your account and begin making sales on Pinterest!

Let’s get started!

#1: Make Your Website “Pinnable” With the Save Button

pinterest business

Adding the Pinterest “Save” button to your website is one of the simplest and easiest ways for your business to be discovered on Pinterest!

If a customer is browsing your website and sees a picture of something they like, they will hit the Save button and add it to their Pinterest account or boards, which suggests even more people can find your products on Pinterest.

Before October 2017, the Save button was called the Pin It button, but the functionality is simply an equivalent. A button appears on your website, or over a picture on your site when a user hovers over it, in order that they can easily Pin that image to Pinterest without leaving your brand website.

For more information on the way to get found out with a Save button for your website, or to create your own, Pinterest features a how-to guide here.

2: Enable Rich Pins for Your Pinterest for Business Account

Rich Pins add extra details to Pins from your website. Currently, there are four sorts of Rich Pins you’ll start using: product, article, app, and recipe.

Product Pins: For any online retailer, having Product Pins makes buying your customers easier through Pinterest. an upscale Pin for a product includes real-time pricing, availability, and knowledge on where to shop for your product.

pinterest business

Recipe Pins: Rich Pins for recipes are perfect if your business is in food or cookery. A Recipe Pin will provide a snapshot of your recipe’s ingredients, cooking time, and serving size beat the one post!

Article Pins: For online publishers and bloggers, Rich Pins can help your followers easily save and share your articles and posts that interest them. Each Article Pin highlights the headline, author, and story description underneath the Pin image.

App Pins: These Pins are great if you’ve got an app for your business and need to succeed in new audiences on Pinterest. The App Pin shows an “install button” so users can download your app without ever leaving Pinterest!

Note: App Pins are only compatible with iOS apps.

If you would like to feature Rich Pins to your Pinterest for Business profile, you’ll follow the steps on Pinterest here. Creating Rich Pins require a touch of technical work, so you would possibly get to contact your website developers or your website hosting platform to urge it all up and running.

#3: Create Beautiful Pins to spice up Engagement

Just like on Instagram, having high-quality imagery is vital if you would like to grow on Pinterest.

Here are a number of our top tips for creating beautiful Pins that your viewers will want to save lots of and share:

Use high-quality photos: confirm they’re sharp, in focus, well-composed, properly showcase your product, and match your brand aesthetic.

Use portrait shots: Because 80% of individuals on Pinterest use the mobile app, taller images perform better as they fill more of the screen as a user scrolls down through the explore page.

The max ratio for Pins is 1:2.8 so getting creative with the length of your images could make an enormous difference to your engagement rates.

#4: Write Search-Friendly Captions for Your Pins

Remember once we said that Pinterest is sort of a program for beautiful images? Well, here’s how you’ll start moving toward ranking at the highest of the results page!

The most important thanks to confirming your Pins are exposure in your audience’s search results is by creating captions that are carefully crafted to incorporate your key search terms.

For example, if your business was a florist, specializing in wedding bouquets and arrangements, you’ll want to make captions that include key search terms for your business, like ‘wedding florists in Santa Barbara’ or ‘Summer wedding floral arrangements’.

Spend a while analyzing the keywords for your business, or the products that your Pinning and begin including that term, or terms, in your Pin captions. it’ll really assist you rank higher in search results!

#5: Create Ads on Pinterest With Promoted Pins

Ready to start promoting a number of your key products or images on Pinterest? A Promoted Pin is the easiest method to urge your product ahead of the proper audience!

According to Pinterest, 61% of Pinners have made a sale after seeing business content on their feed. this is often an enormous opportunity for businesses to market their brand and reach new customers on the platform. 

and therefore the excellent news is, Promoted Pins are very easy to line up with Pinterest Ad Manager and fit seamlessly in together with your boards and Pin style.

If you’re looking to create brand awareness, increase in-store or online sales, and drive online traffic back to your site, fixing Promoted Pins might be great for your business.

#6: Create a gorgeous Pinterest Aesthetic

Now that you simply know the fundamentals, you’re able to create your business’ Pinterest aesthetic.

Not sure what we’re talking about? Having a cohesive Pinterest aesthetic may be a good way to point out your brand’s personality and keep everything looking uniform and associated with our business’s website design.

Whether it’s the fonts you employ, or color palette, ensuring your Pinterest account follows an identical style and style pattern to your brand is a simple thanks to reaching bent your audience.

One of the simplest ways to start out building a consistent style across your Pinterest account is to make Pinterest board covers. almost like Instagram Story Templates, these are individually designed images to suit Pinterest’s board dimensions that are uniform a la mode and style to match your business branding.

If you’re a whiz on Photoshop, you’ll create your own board cover images by creating a replacement canvas (217 X 147 pixels) and add your own images, fonts, and photography to the planning.

But don’t panic if you don’t have any design or Photoshop experience! Online programs like Canva can assist you to create custom designs to make a board cover with their stock imagery and fonts. It’s a very easy and quick thanks to creating beautiful, uniform images for all of your Pinterest boards!

To change your Pinterest board cover, just follow these steps:

  • Go to the board and click on Edit (or open up the board and click the pencil button)
  • Click Change Cover and pick a replacement to protect your board.
    Adjust the image to the frame by clicking and dragging.
  • Click Save Changes to save lots of the duvet, then Save Changes to save lots of the board.

Having a Pinterest board protect each of your boards (with an identical design, style, font, color palette) can really help bring your Pinterest aesthetic together.

Other small changes you create might be how you title your boards or caption your posts can really help make your business and brand stand out on Pinterest.

#7: Create a daily Pinning Schedule With Later

On Pinterest, quality trumps quantity, however, it’s still important to create a daily schedule in order that your audience will always find new and fresh content on your boards.

Whether you’re posting once each day, or once a month, ensuring your Pinterest account is staying active (even once you aren’t) is simpler than ever with Later!

In just 20 minutes, you’ll schedule an entire week’s worth of content to automatically publish to your Pinterest boards so your followers always see new and interesting content from your business.

Here’s the way to use the Pinterest scheduler within the Later app:

  1. From your calendar page, select your Pinterest profile.
  2. Drag and drop a picture from the Media Library onto your content calendar to schedule it at your selected date and time.
  3. Crop your photo, enter your caption, and add a link.
  4. Finally, adjust the scheduled time if needed, and hit Save to schedule your Pin!

Now sit back, relax and luxuriate in watching your Pinterest community start engaging together with your content!

8: Build a Solid Community on Pinterest

Every good social media account rests on a community of engaged and interested followers. On Pinterest, it’s important to spark inspiration, share ideas, and build conversations around the topics that interest your followers.

If you would like to encourage your followers to pin, be a lively Pinner yourself! attempt to pin,(or schedule a Pin with Later) a day so your followers always see fresh content from your account whenever they go online.

Start following other account and businesses’ boards and begin liking, Pinning, and commenting on their posts that inspire or relate to your business.

You could also create a gaggle board and invite your followers to pin posts to your board to create a community and grow your audience.
Or collaborate with other brands to make a shared board.

#9: Track Your Pinterest Metrics

Taking a glance at your Pinterest Analytics may be a sure-fire thanks to learning what’s working for your audience and may assist you optimize your Pinterest marketing strategy.

With a Pinterest for Business account, you’ve got access to all or any in-app analytics related to your profile. you’ll easily view what percentage impressions your profile and Pins get monthly, which content is performing best, and the way much traffic your driving to your website.

As a politician, Pinterest Marketing Partner, Later also can track and measure your Pinterest growth and see how your Pinterest follower count has grown and altered over time. Just check our Pinterest Analytics from your Later app!

You can also take a deep dive into your post content and see which individual posts have performed best over the last three months!

Conclusion

Congratulations! You now have all the tools you would like to start out driving traffic and making sales from your Pinterest account!

With over 200 million users on the platform, making the switch to a Pinterest for the Business profile is a chance you won’t want to miss.

It’s the right place to showcase your brand, business, and products to an engaged marketplace with many spending power. And with all the hints and tips during this guide, you’re already taking all the proper steps to line up a gorgeous Pinterest account that appeals to your audience.

So what are you waiting for? Start Pinning!

Later is that the leading visual marketing platform to assist businesses plan, schedule, and optimize social content for Pinterest, Instagram, Facebook, and Twitter. start for free of charge now!

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