Thanks again for joining my mini-course about auditing your Pinterest account and marketing strategy. just in case you missed it, I wrote an introductory blog post and shared the slides from an interview I gave at Affiliate Summit West in Las Vegas. This post moves past the introduction and digs into a perfect Pinterest account setup.
I encourage the companies I work with to convert from a private account to a Pinterest for a business account which may be a smart move. Even influencers should use Pinterest for business. These free business accounts offer more features than personal accounts including free analytics and audience insights. This tutorial will show you ways.
There are eight parts to the present Pinterest optimization mini-course starting with a glance at top account-level settings. then, I’ll advance to a review of Pinterest boards, which makes a perfect Pin, also as video pins. If you’re using Pinterest with a private account a number of these settings won’t be available to you, but the knowledge here is going to be quite useful.
How to Audit and Improve Your Pinterest Business Strategy – Introduction
Improve Your Pinterest Business Strategy- Board Optimization – Part 2 of 8 (Video)
Improve Your Pinterest Business Strategy – Pin Optimization – Part 3 of 8 (Video)
My Pinterest tutorials are mostly geared toward businesses with the goal of creating more sales. Using Pinterest as a part of an SEO strategy means you optimize your account to be found in visual and textual searches.
Pinterest program optimization (SEO) is usually a subject business owners want to understand. Remember, Pinterest isn’t just a highly visual search social media channel, it’s an inquiry engine too. Once you begin using your Pinterest for business account features to extend your reach and engagement. you’re comfortable with organic Pins, and understand your audience, then Promoted Pins (paid ads) may go well for your business – helping to accelerate your account growth.
Let’s check out my Pinterest business account as an example and therefore the features any business can use to urge more reach from its content. The video with this tutorial shows the desktop version of Pinterest. Although most consumers use the Pinterest mobile app, we’d like to use Pintetest.com during a browser to form some settings changes to tweak some settings.
Verify Your Website with Pinterest
First, let’s verify that your account is about up correctly as a Pinterest for a business account. To use all the features of Pinterest for business, your business must have an internet site which will be verified with Pinterest. It’s an equivalent process wont to verify an internet site with Google Analytics. If you attend your account on the Pinterest mobile app or via the web site and have your business account found out correctly, you’ll see a clickable link to your verified website, if you’ve completed the method correctly. If you don’t see your website link or cannot click thereon, follow these instructions.
While your editing settings, claim your other business social media channels.
How Do I Fill Out My Pinterest Bio?
Your account features a text area near the profile photo that provides businesses and makes the prospect to introduce themselves. make certain to spend the maximum amount of, preferably all of, the space as you’ll. Access and edit your bio by clicking on the pencil icon.
Keep that in mind that over 80% of Pinterest users access Pinterest on mobile devices so they’re only getting to see the primary two lines of your bio. Put the foremost important words at the highest of your bio.
Your profile image should be clear and according to your profile photos on other social channels. A profile image is extremely important as this is often the one image other Pinterest users see the foremost. Your profile photo appears on all of your Pins within the newsfeed.
Account Banner Image
Your account also features a large banner image on top of your home page. you’ll use this area to point out off your latest Pins or get creative and use it for extra messaging. I set my banner image to be a collage of my latest Pins. It keeps my account home page looking fresh.
I’ll cover Pinterest boards within the next post during this series, but let’s mention board order. Optimize boards by pinning thematically cohesive Pins. The order of the boards only matters for your human readers. So, go ahead, and drag to boards to the highest of your account page which will appeal most to your viewers. Change the order to feature seasonal merchandise or promotions. It makes no difference to Pinterest’s search algorithm just for the people that are viewing your profile.
Like your profile, each board also needs an outline supported keyword research so people can find your Pins. Boards also can be grouped by category.
75% of Pins are from Businesses
Businesses could be intimidated by the info that shows about 75% of Pins are from businesses, but the great news is that the majority of searches are unbranded. meaning if I’m checking out something like diamond rings, I’m not necessarily trying to find a selected brand of diamond rings. a client is probably going checking out unbranded terms like “two-carat diamond ring” “Platinum setting” or other broad phrases. Optimizing for long-tail unbranded search phrases leaves a chance for businesses to urge a leg abreast of their SEO campaign.
Brands got to optimize accounts in order that they can reach the 300+ million global monthly active users. In the US, thirty-four percent of internet users aged 18 to 49 use Pinterest. Users are primarily women within the US, but globally the ratio is closer to 50-50. This audience likes to buy.
Pinterest followers use the channel to arrange buying decisions, so they’re not postponed by businesses selling to them. Like Instagram, Millennials use it to get products and that they use Pinterest monthly.