In case you missed it, inspect the primary video during this series which was about Pinterest account level optimization. My first Pinterest optimization video was about fixing your Pinterest business account for fulfillment.
This post is about optimizing your Pinterest boards, and video three is about optimizing Pins. there’ll be eight videos altogether.
Pinterest users browse the social media channel and save Pins to arrange ideas and plan future purchases. Although the bulk of Pins are from businesses, there are still many opportunities to succeed in bent shoppers who have an interest in your products or services and searching to shop for.
If you would like to extend your followers, raise brand awareness, and begin making sales using Pinterest, you’ll get to optimize and organize your boards in order that they are often found in searches both on and off Pinterest. meaning using the info you found in keyword research to optimize boards with information people look for.
When we mention optimizing our Pinterest boards and Pins for search, we should always attempt to get the foremost out of our efforts by optimizing for text and image search on Pinterest. But with a touch extra effort, we will optimize for Google searches too.
Before we dive in, let’s confirm your Pinterest is visible to look engines.
If you’re someone who used your Pinterest as a private account and converted it to a business account, this is often a setting you would like to see to form sure it’s set correctly. you actually don’t want to cover your Pinterest Pins from Google and miss out on additional engagement thereupon can come from Google searches. Enabling this setting lets search engines like Google find your Pinterest Pins.
To make sure Google can find your Pinterest:
Open Pinterest and attend edit profile
Go to and privacy and data
Uncheck the box next to cover your profile from search engines (Ex. Google)
Now you’re letting your marketing efforts do double duty on Google and Pinterest. I’ll talk more about program optimization in video number eight.
Pinterest Board Level Optimization
For each of your boards, confirm that the text area at the highest of every board is filled out. Use the maximum amount of the text area as you’ll without keyword stuffing. Describe what the board is about and make certain to use your keyword or keyword phrase.
Next, confirm all Pins on each board relates to the keyword chosen for that board.
The topic for the board may be a keyword or keyword phrase chosen by keyword research and planning our Pinterest marketing strategy. Each board should contain Pins that are thematically cohesive with this subject. meaning, on a board about Pinterest tutorials, I would like all the Pins thereon board to only be about tutorials. You don’t want any Pins about other social media channels. Don’t save Pins to the present board that is about the other topic.
Name the board for a keyword or keyword phrase. Do your keyword research and plan your strategy. That sets the URL of the board to match your keyword.
Unlike the Pins on board, the boards on an account don’t get to all be associated with keywords. In other words, it’s okay to possess a board on an account that’s there for fun or to point out personality. On my Pinterest, I even have a board with horoscopes then another with crafts. If you’ve used your Pinterest as a private account, don’t delete boards. there’s no harm done unless you’ve got reached the utmost number of boards and wish space.
Users can have up to 500 boards. you’re not penalized for having too many. With the power to possess 500 boards, you’ve got room to feature boards to point out promotions, seasons, also as user-generated content. So, plow ahead and make boards and add Pins that are fun or show personality for your business.
Arranging Pinterest Boards
The order of boards on your account doesn’t matter. Move boards to the highest of your account to appeal to human readers. The order of the boards makes no difference to the Pinterest algorithm. People visiting your profile page will see the boards at the highest first. you’ll easily drag and drop your Pinterest boards to bring attention to your most vital boards.
Remember your Pinterest boards can show up in Google searches once you optimize the pictures and text.
When you save a Pin, you’ve got options for what size thumbnail to use. Pinterest Pins should use vertical thumbnails. The vertical ratio helps them get more engagement within the Pinterest newsfeed. Vertical Pins get more attention.
- How to Advertise on Pinterest? A simple guide to Success
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